2 June, 2014
One Key to Charity Success

Sometimes some of the most obvious things in life are actually the most difficult to do. I find this quite often, especially when setting up marketing campaigns, because very often all you have to do is follow a very simple and commonsense plan of putting things together to make it work. Often you will find you have a mental block and this can be for a number of reasons including the fact that you might be an ideas person rather than a completer finisher. I was reminded of this when I was reading Matt Birds new book Relationology: 101 Secrets to Grow Your Business Through the Power of Relationships. This is the extract which caught my attention: